I saw that the Sears ad was put up yesterday on one of the black friday ad sites.

Sears tries to push Black Friday into October

By ASHLEY M. HEHER (AP) – 27 minutes ago

CHICAGO — It may not be Halloween yet, but Sears is taking the Christmas creep one step further.
The department store says it will offer what it calls "Black Friday doorbuster" deals beginning this Friday, nearly a month before the traditional day-after-Thanksgiving sales.
Sears says the offers will rotate each week and be available 7 a.m.- noon each Saturday. However, it's kicking off the effort with a special markdown this Friday.
The day after Thanksgiving is dubbed Black Friday because it often was the day when shoppers helped stores break into profitability for the full year.
Experts say Sears' decision to start the sales nearly a month in advance shows just how worried retailers are about what's expected to be a grim holiday season.

i just got an email that says that black friday starts today at 5p.m. till noon Sat. I went on their web site and it says that they are still working on the sale, so I assume you can view it after 5p.m. today.

It's up!

link?

http://sears.shoplocal.com/sears/de...ion=entryflash&

enter your zip to see local ad...sorry didn't know how to make a PYP link

ETA: not really seeing anything impressive, these don't look like "black friday" prices