IMPORTANT PRESS RELEASE IF YOU SHOP AT RITE AID CONCERNING +UP REWARDS:

Beginning September 2, after a seven-month pilot in four cities, Rite Aid Wellness+ members will have their +UPs automatically loaded to their wellness+ card. Rite Aid’s wellness+ members can also easily manage their +UPs on their computer via their online wellness+ account or smartphone by downloading the Rite Aid mobile app.

Rite Aid is also launching +UP Text Notifications so customers can track their +UPs on the go. Wellness+ members can text “REWARD” to “RATEXT” on their mobile phones to receive a weekly text of the number and value of the +UPs available on their wellness+ card. Rite Aid customers may also elect to continue having their +UPs printed on their register receipts if they wish. A +UP can be redeemed starting at 6 a.m. on the day after it was earned and expires 14 days after issue.


This won’t be an convenient when shopping, as you cannot ‘roll’ your rewards in the same visit doing different transactions. This might make me stop shopping there. What is your take on it?