Rite Aid Wellness Program Changes

Rite Aid is making some changes to their Wellness Program and the +Up Rewards system in a few test markets.

The following statement was issued today on Rite Aid’s Facebook Page:

As we continue to enhance our wellness+ program in ways to deliver even more value and convenience that you’ve been asking for, we’ll be testing an exciting new Load2Card feature in three markets: Richmond, Salt Lake City and Seattle beginning today. In this test, we’re making a few changes: 1) +UP Rewards will be automatically loaded to members’ wellness + cards so you no longer have to worry about keeping track of your paper receipts and 2) a +UP can be used starting at 6 a.m. on the day after it was earned and will remain valid for 14 days. Nothing has changed outside these test markets – the +UP’s generated on your register receipt can still be used on same-day next purchases.

Is this going to affect you where you live? What do you think about the change?



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